| A one-of-a-kind event, the Dubai Literary Festival is a | | | | the kind of visitors which the festival attracts each |
| celebration of literary excellence. The latest edition of | | | | year. Hence the decision to sponsor this event is in |
| the Dubai Literary Festival was held between 10th | | | | sync with its policy of retaining its brand equity through |
| & 13th March at the Intercontinental Hotel in the | | | | such targeted spends. |
| Dubai Festival City. More than 80 authors from 19 | | | | By sponsoring the Dubai Literary Festival, Emirates has |
| nationalities graced the event that included writers | | | | taken the lead amongst air carriers in the Middle-East |
| from both fiction and non-fiction genres. Prominent | | | | when it comes to creating top-of-the mind recall |
| amongst them were Imran Ahmad, Amit Chaudhuri, | | | | amongst its target audience. The airline has a long |
| Chris Cleave, William Dalrymple, Shobhaa Dé, | | | | standing tradition of sponsoring cultural events in the |
| Jeffery Deaver and Imtiaz Dharker. | | | | past that included the Dubai International Film Festivals, |
| Not to be confused with a book fair, the Dubai Literary | | | | Skywards Jazz Festival and many other music events |
| Festival provides a platform for young talent to reach | | | | all across the globe. |
| its true potential and allows established authors to | | | | The sponsorship of this festival is in line with Emirates |
| connect directly with their readers. Emirates Airlines | | | | policy of fostering innovation and it does so by |
| has decided to be the main sponsor of this event for | | | | rewarding outstanding effort in the field of literature. |
| the next three years. Perhaps the most laudable | | | | Since Emirates has the headline sponsorship rights for |
| aspect about this initiative from Emirates is that all the | | | | three years it gives the airline a chance to connect |
| funds received from advertising and ticket sales will be | | | | with its customers at another level and differentiate |
| ploughed back for conducting the future editions of this | | | | itself from competition. More such initiatives are |
| event. | | | | expected from the airline as it continuously adapts and |
| Participants to the event affirm that the Dubai Literary | | | | innovates to retain both market share and mindshare in |
| festival is getting bigger with each passing year.One | | | | the international aviation space. |
| gets to see plays, theatres along with some exciting | | | | There are plenty of cheap Dubai Holiday options |
| song & dance performances. The festival offers | | | | available at present. So if you are planning your next |
| the perfect platform for book lovers to meet up with | | | | holiday in the Dubai then it would be wise to look for |
| their favourite authors, participate in book-reading | | | | some cheap deals on the internet from where you |
| sessions, attend literary debates & workshops | | | | can also obtain detailed information about the |
| during the four-day festival. | | | | forthcoming edition of the Dubai Literary Festival. |
| The Dubai Literary Festival is expected to receive | | | | Coinciding your next holidays to Dubai to with the |
| well-heeled, well-educated customers who believe in | | | | Dubai Literary Festival is sure to be an entertaining and |
| achieving excellence through the pursuit of knowledge. | | | | enriching experience for your entire family. |
| The airline's target audience matches precisely with | | | | |