Dubai Literary Festival: A Sneak Peek

A one-of-a-kind event, the Dubai Literary Festival is athe kind of visitors which the festival attracts each
celebration of literary excellence. The latest edition ofyear. Hence the decision to sponsor this event is in
the Dubai Literary Festival was held between 10thsync with its policy of retaining its brand equity through
& 13th March at the Intercontinental Hotel in thesuch targeted spends.
Dubai Festival City. More than 80 authors from 19By sponsoring the Dubai Literary Festival, Emirates has
nationalities graced the event that included writerstaken the lead amongst air carriers in the Middle-East
from both fiction and non-fiction genres. Prominentwhen it comes to creating top-of-the mind recall
amongst them were Imran Ahmad, Amit Chaudhuri,amongst its target audience. The airline has a long
Chris Cleave, William Dalrymple, Shobhaa Dé,standing tradition of sponsoring cultural events in the
Jeffery Deaver and Imtiaz Dharker.past that included the Dubai International Film Festivals,
Not to be confused with a book fair, the Dubai LiterarySkywards Jazz Festival and many other music events
Festival provides a platform for young talent to reachall across the globe.
its true potential and allows established authors toThe sponsorship of this festival is in line with Emirates
connect directly with their readers. Emirates Airlinespolicy of fostering innovation and it does so by
has decided to be the main sponsor of this event forrewarding outstanding effort in the field of literature.
the next three years. Perhaps the most laudableSince Emirates has the headline sponsorship rights for
aspect about this initiative from Emirates is that all thethree years it gives the airline a chance to connect
funds received from advertising and ticket sales will bewith its customers at another level and differentiate
ploughed back for conducting the future editions of thisitself from competition. More such initiatives are
event.expected from the airline as it continuously adapts and
Participants to the event affirm that the Dubai Literaryinnovates to retain both market share and mindshare in
festival is getting bigger with each passing year.Onethe international aviation space.
gets to see plays, theatres along with some excitingThere are plenty of cheap Dubai Holiday options
song & dance performances. The festival offersavailable at present. So if you are planning your next
the perfect platform for book lovers to meet up withholiday in the Dubai then it would be wise to look for
their favourite authors, participate in book-readingsome cheap deals on the internet from where you
sessions, attend literary debates & workshopscan also obtain detailed information about the
during the four-day festival.forthcoming edition of the Dubai Literary Festival.
The Dubai Literary Festival is expected to receiveCoinciding your next holidays to Dubai to with the
well-heeled, well-educated customers who believe inDubai Literary Festival is sure to be an entertaining and
achieving excellence through the pursuit of knowledge.enriching experience for your entire family.
The airline's target audience matches precisely with